The video synopsis is now available to view on the synopsis page. You can also download it as a PDF here.

Overview

The DVD will feature two distinct films: an inspirational documentary following four people learning to kayak and a comprehensive instructional resource.

The documentary will follow the story of four people with differing abilities as they grapple with the challenges of learning to kayak. This personal story takes place on the beautiful West Coast of New Zealand's South Island.

The instructional methodology is a break from the tradition of teaching 'strokes'. Instead, it explains kayaking through a series of simple concepts and drills that are enduring in nature and will be relevant for generations of paddlers. These concepts can be applied to all levels of ability: from absolute beginners on flat water to confident white-water kayakers.

Target Audience

The interactive format allows the DVD to target a wide audience of novices, recreational kayakers, instructors and school teachers.

Beginners and recreational paddlers will be inspired and encouraged by the documentary, as they see real people practice and master the concepts and drills explained in detail during the instructional film.

Instructors and teachers will use the instructional film to enhance their own lessons. The 'in-depth' material contained in the DVD extras will allow them to further broaden their knowledge and improve their teaching practice, behind the scenes.

Format

The documentary - four real people are taught to kayak. The film will focus on the personal challenges and achievement of the group.

The instruction - short lessons for paddlers with abilities ranging from complete beginner to advanced intermediate. Lessons are formatted consistently for simplicity and clarity. Individual lessons can be accessed through chapters in the DVD menu.

The extras - the lessons are broken down into more detail, focussing on teaching methodology and troubleshooting common problems, in the real-life environment of the documentary.

Producer

To a Tee Ltd

Instruction

Dave Ritchie, 2006 NZ Canoeist of the Year

Running time

30 mins (documentary), 40 mins (instructional), 30 mins (extras)

Release date

May 2009

Locations

The entire film will be shot on the rivers and lakes of the West Coast of the South Island, New Zealand.

Distribution

An initial run of 2000 DVDs will be distributed in the USA, UK, Europe, Australia, Japan and New Zealand using To a Tee Ltd's existing distribution network.

Advertising & Sponsorship

Five 30 second advertising slots are available at the start of the DVD.

Ten 15 second advertising slots are available at the end of the DVD.

Sponsorship in the form of equipment to be used whilst shooting the documentary is also available.

Advertising and sponsorship allocated on a first come first served basis.

Industry Support

This project is endorsed by NZOIA (NZ Outdoor Instructor Association).